2024 ADRO Dealer Application

[Introduction]

Welcome to the 2024 ADRO Dealer Program. We greatly appreciate your interest in working with our brand, and look forward to developing a strong mutual relationship with your business. 

Here at ADRO, we are committed to providing our customers with high quality aerodynamic parts engineered for motorsports. We aim to provide such products with the highest standard of customer service and education, with the end-goal of creating long lasting relationships with our customers across the globe. Our dealers play a vital role in communicating the benefits of our products to prospective customers, and our team is always seeking like-minded business partners who share similar core values. 

Below you will find a complete outline of our dealer program, highlighting important criteria that we require from all of our dealers. This includes our tiers and requirements, marketing requirements, map policies and violations, onboarding requirements, shipping logistics, damaged products and returns, product warranties, supporting criteria, and our requirements for check-ins. Understanding our criteria is crucial in maintaining a mutually beneficial relationship, and we ask that you take the time to review each element to this application prior to proceeding with the form fields at the bottom.

Please be sure to provide us with concise and detailed responses. Once you have completed our form, we will be automatically notified and our team will be in touch with you as soon as we can. We want to thank you in advance for taking the time to understand who ADRO is, and what we stand for. We look forward to working with you!

[Tiers, Margins, and Requirements]

Each of our tiers have been structured to provide our dealers equal market opportunities with generous margins and incentives. All new dealers will begin their journey at our introductory tier, and can receive performance based promotions AND reductions depending on sales and our supporting criteria. 

Our aim is to balance maintaining a viable margin for you with the need to manage our own business expenses effectively. We are committed to helping each of you reach our highest tier as efficiently as possible. Ultimately, your success will depend on how effectively your business markets and sells our products, as well as your adherence to our supporting criteria.

[Marketing Requirements]

The primary goal behind our marketing requirements is to create a successful strategy that informs your clientele about your ADRO partnership. At a bare minimum, this is done by 1) Maintaining accurate and up to date website product listings, and by 2) Sharing our products on your social media.

Our marketing requirements will be tailored uniquely to each dealer, and during the onboarding process we will be setting goals and expectations to best suit your dealer capabilities. Every month our team will be checking in to see if you are following the expectations set forth during onboarding. Consistent negligence in adhering to your predetermined expectations will result in a marketing restructure. If something isn’t working for your team, we want to know how we can make adjustments to keep your goals reasonable and achievable. From that point forward, if for any reason we are still seeing a lack of effort to keep up with our mutual goals it may result in a strike. Any attempt to misrepresent or publicly slander the ADRO brand will not be tolerated, and may result in immediate termination.

[MAP Policy] 

ADRO.com lists all products at MSRP. Please reference our website if necessary to ensure that your dealer listings abide by the following criteria.

Our MAP (Minimum Advertised Policy) is 5% lower than MSRP. In the effort to maintain our brand integrity and market fairness, we actively enforce our MAP policy. Any items that are more than 5% lower than MSRP will automatically trigger a strike. Please be sure to actively review MSRP for each of the products you have listed to ensure your pricing is within our MAP guidelines.

[Violations, Strikes, and Termination]

In the effort of maintaining strict policy standards, we are implementing a strike system which can result in termination or tier reduction if three strikes are reached within 6 months of the first strike. Each strike earned will expire 6 months from the date it was earned. Below is a breakdown showing the various ways a strike could be earned. 

  1. 6 months without any sales
  2. 3 months without a check-in
  3. Map violation
  4. Marketing violation
  5. Supporting criteria violation
  6. Neglecting feedback

You might be asking yourself, how can I avoid getting these violations? We’re glad you asked. Our goal at ADRO is to set your business up for success, and to also be a resource of information throughout our partnership. Our onboarding process will be very valuable for your success as an ADRO dealer. We will be providing you with all the necessary tools, information, and training to effectively build and maintain your account. You will also have our support team available to you at all times to help optimize your sales and marketing efforts. Although it is unlikely, ADRO reserves the right to immediately terminate dealer account privileges without notice.

[Supporting Criteria]

Our supporting criteria by definition is our perception of your business operations, and may be the most valuable element in maintaining a strong partnership with our team.

We’ve broken down our criteria into four main categories below:

  1. Customer Satisfaction: Are you going out of your way to ensure our mutual customers are being listened to and treated with the utmost respect and fairness? What steps are you taking to provide a constructive and informed experience?
  2. Self Marketing: How is your brand AND your team perceived by the general public? How are you portraying your company's core values to our mutual customers?
  3. Professional Transactions: Is your communication with our team respectful and purposeful? Are we seeing benevolent or malicious intent with any B2B and B2C interactions?
  4. Clear Communication: Is the purpose and intent behind your B2B and B2C interactions clearly communicated?

At the end of the day, we want to partner with like-minded brands who put their best foot forward for our mutual fans. The above criteria must be considered in each element of your business operations. We take our supporting criteria into consideration when evaluating the success of our dealers, and if they qualify for tier promotions. Your sales achievements alone may not be enough to climb the ladder in our dealer program if we feel as a team that your business isn’t meeting our supporting criteria. Violations in our supporting criteria may lead to a strike, or termination depending on the severity of the violation.

[Onboarding]

If we have determined that your company is a great fit for our dealer program, we will be jumping right into the onboarding process. This process will be individually tailored to each one of our dealers, and may consist of multiple phone-calls or meetings in order to fully educate your team. Dealer privileges will be granted once we feel that your team has successfully completed training. Below is a general overview of what to expect.

  1. Who/what are we? What are our core values?
  2. Product education for the products you will be focusing on
  3. Purchasing training
  4. Setting up your shopify account
  5. Determining marketing goals
  6. Determining sales goals
  7. Reviewing supporting criteria

[Purchasing]

For all purchase orders, ADRO will no longer be generating invoices internally. We would like all of our dealers to be completing orders online using our website, rather than sending a PO.

We understand that some purchase orders will be going outside of the United States, or to Hawaii/Alaska. For these orders we are happy to accommodate internal invoices as our website has geolocked anything outside of the lower 48 states. If you are having any issues with an order, please contact us at sales@adro.com so we can determine the best course of action.

[Shipping and Processing]

Please allow 3 to 5 business days for your order to process, unless a product is specified as a pre-order. You will be notified with a tracking number when your package has shipped automatically via email. Processing time may be longer if your payment has not been cleared. All orders that are returned, canceled and/or unshipped items will incur a 3% - 6% processing fee. 

In-stock orders are shipped out via UPS Ground OR Pilot Freight from our Anaheim, CA warehouse within 48-72 hours of order processing and confirmation of payment. You will be notified via email with a tracking number when your package has shipped. If you have any questions regarding your order, please email support@adro.com with any questions. 

For all backordered, out of stock, and pre-order items there may be a 16-24 week lead time to re-stock and fulfill orders depending on the product. Backordered items will be fulfilled within 30 days of the time stated on the website.

We only ship to the continental USA (48 states). If shipping to Hawaii or Alaska, please contact us at support@adro.com and we will create an invoice for you. If you are looking to ship out of the country, please contact us at the above email address and we can determine the best method for shipping.

[Returns]

Our returns policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange. To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.  All returns are subject to a 20% restocking fee plus the cost of shipping the products back to our warehouse.

  • Customers who purchased products from an Authorized ADRO Dealer/Retailer must contact their respective dealer/reseller to initiate the return process.
  • Retail customers who purchased products directly from adro.com may contact ADRO’s customer service at support@adro.com to request for a Return Merchandise Authorization (RMA) number. When emailing for an RMA number, please include the following information: copy of the invoice, brief description of the problem, full name, return email address (if different from the originating e-mail), shipping address, phone number and best time to call. Once an RMA number is received, it should be clearly marked on the outside of the box.

The following information must be included inside the box: A copy of the invoice, reason for return, name, phone number, and return address.

If your order has been shipped via Pilot Freight, please inspect your order for damages immediately after accepting delivery of your order. To file a claim for any damaged product, you must do the following, within 48 hours of signing for the delivery:

  • Contact ADRO and Pilot Freight with your tracking number and ADRO order number.
  • Keep all boxes, packing materials and ADRO products together. Do not discard any boxes or packing materials.
  • Must provide multiple close up images showing all sides of the damaged box, as well as complete far away images showing the entire box in one photo from multiple angles.
  • Brief description of the damaged part and where damage is located.
  • Photo of the shipping label.

Failure to include all of the above information will waive your rights to claim shipping damages and all losses will be your responsibility.

[Warranty]

All products manufactured by ADRO are fully warranted against defects in workmanship and materials for six (6) months from the time of purchase. If any product is suspected of being defective, the customer may elect to return the product to ADRO. ADRO will not accept any C.O.D. Any item that is determined to be defective will be repaired or replaced. On any warranty claim, ADRO will be responsible for ADRO parts only. ADRO is not responsible for any labor or inconvenience charges incurred by the customer. Questions about the ADRO Limited Product Warranty policy may be directed toward an ADRO representative at support@adro.com. See below for our warranty criteria.

Warranties are non transferable.

Warranty Criteria:

  • If a product should fail due to manufacturer’s defect within the stated warranty period, ADRO will repair or replace the failed product.
  • It is the responsibility of the customer/installer to verify the correct size and application of the parts before installation, and to ensure that proper installation is performed. Problems or failure caused by improper installation are not covered under the ADRO Limited Warranty.
  • Warranty claims shall be serviced by the applicable seller (ADRO or Authorized Dealer/Reseller).
  • If an item is returned and exhibits damage not covered by the ADRO Limited Warranty, a quote will be generated for repair or replacement, plus delivery to the owner. At that time, the owner will have a choice to either pay for the repair or replacement, or request that the item be returned without any action taken by ADRO. If Warranty requirements are met, the repaired or replaced item will be returned without charge and will continue to be covered for the balance of the original warranty period.
  • All return shipments must be freight prepaid and insured (against loss or damage) with tracking number. No C.O.D. shipments will be accepted. If the warranty claim is fulfilled, the additional shipping expenses incurred will be compensated.

The following situations are not covered by warranty:

  • Product that has been subject to misuse, neglect, accident; or that has been improperly installed.
  • Product that has been modified or altered from its original manufactured state.
  • Costs incurred by the purchaser, such as transportation, additional labor costs, time, towing, storage, premium (air or overnight) freight charges, rental costs of any type, logistics, importing fees, taxes and duties, or economic losses, etc.